Ah,
February. The month dedicated to love. Sweethearts gift each other with flowers,
candy, and dinner. Students address cute Valentine’s Day cards to hand out to classmates
while snacking on anything from cupcakes to heart-shaped candies. Parents may surprise
their kiddos with a small trinket, and Hallmark continuously airs romance
movies geared to tug at your heartstrings. But neither Hallmark nor the movie
industry were the first to draw your attention (and your purse strings) to
sweetheart’s month. Books did that, to include the dime novel.
When I think of dime novels, the first thing that comes to mind is a short stand-alone paperback from the 1800’s featuring dashing heroes from the old west. While some of what I imagine is correct, there was more than one story in a dime novel and not all centered around action, adventure, and intrigue. Some were romances. Selling for 10 cents a copy (some for 5 cents) and averaging 100 pages in length, with their brightly illustrated covers and slimness, dime novels were easy to carry and often marketed toward the working class.
Belles
& Beaux was
one of the very first story papers devoted exclusively to young women and
marked publishers Beadle & Adams’ first attempt to reach an all female
audience. Launched in January 1874 for ten
cents per copy, it was a mixture of serialized love stories, (usually with two
stories running at a time) short stories, poems, and reader’s letters. The first
issue featured a poem entitled “Belles and Beaux, Greeting”, and included a large
illustration detailing the phases of courtship and marriage.
Waverly Library. “The Only Young Ladies Library of First-Class Copyright Novels Published. Complete and Unabridged. Price but Five Cents Each.” [1879-1886]
The Waverly
Library was Beadle & Adams most significant contribution to women’s
dime novel romances. This series began in November 1879 and was one of the
first sustained and successful attempts to reach a woman’s market in cheap,
mass-produced fiction. It promised to cover “the field of Love and Society
Romance” with a complete story in each issue. Advertisements promised
“Wholesome, Vigorous and Fresh” stories avoiding tedious narrative… nothing but
good strong stories of today. (Source: https://chnm.gmu.edu/dimenovels/wp/romance-series-and-story-papers.html)
My
favorite romance stories are Double Standards by Judith McNaught and Gentle
Rogue by Johanna Lindsay. What are some of your favorite romance stories?




1 comment:
I enjoyed the information, Julie. Amazing how marketing romance novels to women turned out to be a great idea.
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